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“Found In The Attic – Atari: Bringing The Computer Age Home”

In the early 1980s, as the world was slowly advancing beyond the original video gaming systems toward the exciting start of the personal computer age, Atari realized that it needed to get with the times.  It needed to bring out a computer, so in 1981 they brought out two — the Atari 400 and 800.
In the attached brochure you can see their marketing efforts for this new technology that not many people understood, but a growing number of people felt they wanted.  Under the slogan “We’ve brought the computer age home”, Atari boldly entered the personal computer arena.  Ultimately it wasn’t enough to help Atari survive, but it was a good effort nonetheless.
The brochure says that the Atari 400 has a large capacity 16K memory and a pressure-sensitive keyboard.  The 800 also has 16K of memory but is expandable to a whopping 48K, and it also features a typewriter keyboard!  The brochure also says that you can play the ultimate in computer games, teach yourself new subjects and skills, balance budgets — even write your own computer programmes (not a selling point today, but back then it was important).  For the home office, it promises that you can follow investments, chart stocks, analyze bond yields and compute interest rates — advanced stuff for 1981 (especially with the internet still about 15 years away)!
Atari was ahead of the game with it’s selection of optional peripherals.  The brochure lists a tape drive, a disk drive, a printer, and an interface module that you can connect to digitizers, plotters, controllers, and sensors.
Finally, the brochure proudly mentions that their computers connect to any tv, produces 16 colours (compare that with over 16 Million today), has a 320×192 screen resolution, and more.  The photo makes it look really enticing too.
All-in-all, a great effort from Atari who needed to be seen as more than just a video game console company.  If they could have gotten more of these early computers into more peoples homes they potentially could have remained a powerhouse.  Unfortunately they didn’t, and some other poor launches (like the historically awful ET:The Extra Terrestrial video game) caused the company to disintegrate.
More 2 come…

In the early 1980s, as the world was slowly advancing beyond the original video gaming systems toward the exciting start of the personal computer age, Atari realized that it needed to get with the times.  It needed to bring out

“Found In The Attic – The Vectrex Arcade System”

Here is a brochure from one of the most incredible and revolutionary consoles from the glory days of gaming systems — The Vectrex Arcade System.  I can still remember seeing this system in the stores.  These were the days of Atari & Intellivision … 8 bit systems that had to be connected to your tv.  Then along came Vectrex, with it’s own screen (making it theoretically portable) and featuring hi-tech vector graphics.  I was stunned.  Of course, it wasn’t cheap (I seem to recall a figure of $600 back in the early 80s), so I could only dream about owning one.
I had forgotten about the Vectrex until seeing one in a vintage gaming shop about five years ago.  Now I find this brochure stored away in my folks’ attic.  These experiences brought me right back to the day I saw Vectrex in stores.
I still think the Vectrex is a very important console in the history of gaming & computers, and here is the brochure that shows it off.  Enjoy!

Here is a brochure from one of the most incredible and revolutionary consoles from the glory days of gaming systems — The Vectrex Arcade System.  I can still remember seeing this system in the stores.  These were the days of

“Found In The Attic – The Little Sears Card”

Are you old enough to remember when Sears had that small credit card?  It was only about 2/3rds the height of every other credit card out there, which made it unique but also hard to store in a wallet.
The attached photos shows what the card looked like in 1981 — simple blue & white, with the standard Sears logo.  The photos show a pretty woman with big teeth happily showing the card.  There is also a photo of a family exiting a Sears store – the father wearing a bright blue 70s-style leisure suit.  The other photos highlight people ordering from Sears over the phone (very popular back then) as well as ordering in store from their well-known catalog. All-in-all, not a bad flyer for 30+ years ago.  More 2 come…

Are you old enough to remember when Sears had that small credit card?  It was only about 2/3rds the height of every other credit card out there, which made it unique but also hard to store in a wallet.The attached

“Found In The Attic – Star Wars Action Figures (Part 1)”

Oh boy this takes me back!  The attached image shows the first part of a flyer for original Star Wars figures from the late 70s.  This was about the time that George Lucas started to become more interested in merchandising than movie-making, which seemingly continues to the present day.
Anyway, the first few pages of this flyer show the action figures available at that point in time.  Most are about 30cm tall, except Darth Vader and Chewbacca (38cm) and R2-D2 and the Jawas (20cm).  It’s strange that the Jawas are even offered as action figures as they were in the movie for probably less than 10 minutes.  Same goes for Boba Fett — he wasn’t even in the first movie!  The flyer says he is “soon to be a major character in the Star Wars sequel”.  Not in my opinion.
Also here are the Storm Troopers, probably the least accurate shooters in movie history, and Han Solo who is listed as the “cynical and over-confident pilot of the Millennium Falcon”.
I’ll be honest, I had a bunch of these action figures and loved them!  I also had the X-Wing Fighter which we’ll see in the next post.  More 2 come…

Oh boy this takes me back!  The attached image shows the first part of a flyer for original Star Wars figures from the late 70s.  This was about the time that George Lucas started to become more interested in merchandising

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2016-08-08T15:29:04+00:00

TERRY HOLDERSHAW

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2016-08-08T15:25:26+00:00

ARTI SHARMA

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Rebecca Mountain

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About Gold Media

We are a full-service professional photography and video production company serving Toronto, Mississauga, the GTA, and more. In business since early 2000, we have helped hundreds of clients look their best, show off their products, feature their property, and more.

We take pride in providing full-service video production and pro photography to our valued clients. We have the camera gear, lenses, lighting, audio equipment, backdrops, green screens, makeup, and professional editing to help you look your best. Whether it’s top-quality video, professional headshots, contemporary portraits, product photos, industrial settings, or real estate / architectural splendour, we make it look spectacular.