How to do Corporate Event Photography the Right Way
Corporate Event Photography plays an important role in today’s business environment. Businesses are expected to communicate and share photos on their website, on social media, through newsletters, annual reports and many other mediums. Also, today’s customers want to get to know the people behind the business which means sharing photos of Christmas parties, social events, and other ‘behind the scenes’ shots. Corporate Event Photography is different from other types of photography because you need it to be professional and you also need to make sure that the photos that you take are consistent with the organizational culture. Here are some tips to help you get it right:
Pay careful attention to lighting. Since proper lighting is one of the most important components to Corporate Event Photography, it may even be worth visiting the location ahead of time so that you know what to expect. Will the event be indoors or outdoors? Will it be at night? If ambient light is limited, will you require an external flash?
Have a plan. Somebody had a vision for this event. As a photographer, it is important for you to understand that vision. What and who is important at this event and where should you be focusing your energy? How will the images be used? Once you understand the vision, you can plan some of the shots ahead of time.
Blend in. Have you ever been enjoying a conversation with someone only to have a photographer run over to you and yell ‘Hold that pose!’ What did you do? If you are like most people, you probably gave your best ‘deer in headlights’ face and just waited for it to be over. As a photographer, a better approach is to be personable and to blend in with everybody else. Gently ask for permission to snap someone’s photo and you will find that you get more natural pictures.
Invest in good equipment. When taking corporate event photos, quality matters. That means investing in high quality equipment such as a good camera, lenses, and off camera flash. Even more importantly, it means having a photographer that knows what they are doing and knows how to get the most out of their equipment. You may even want to consider hiring a professional photographer to make sure that you get the shots that you need.
With Corporate Event Photography, your success will depend on your preparation. When you come to the event with everything you need and with a plan in place, you set yourself up for success.