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How Bad Video Can Ruin Your Reputation

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Video Marketing is the way go to strategy for several businesses; from how they share their product and vision to launching a new service. In order to get the right impact, it is extremely important to make sure that your video is top notch. Anyone can make a video nowadays, but can anyone make a great video, one that will help you and your business grow?

A reputable Video production company has a huge responsibility – they’re commissioned with the task to make sure that great businesses have great videos so that their client’s reputation can be amazing. If you think that you can do it yourself or cut corners when making a video for your company, remember that there are many smaller details that can either build your company’s reputation or tarnish it completely.

Details such as:

Bad lighting – If there is a dark tint or a bright light to one or more of your videos, then this could be detrimental to the point you are trying to make with your business. It will not only be distracting, but it will also deter people from watching any future videos that you might put out.
Presentation – If you or your overall videos are not pleasing to the eye then you are going to turn off your viewers. It is very important to wear colors that are flattering to the eyes and have your set look professional.
Low Quality Production – When you have bad sound, crummy editing, mediocre equipment and lack of structure, your video and business suffers the most.

Missed Opportunity Cost Vs. The Video Production Cost

These details are imperative to know when making a video for your company. The videos you produce represent your company and what it is capable of. If the video is poor then eventually that is what will be thought of your business. It’s an investment in your business and hence you need a team that lives and breathes Video & Media Production

This is why it is best to book an appointment with Gold Media. The team brings strategy, best equipment and detailed orientation to the entire process so as to make your businesses video professional and pleasing to the eye. At Gold Media we’re committed to give it the best production value we can. Call us today or Book an Appointment and keep your reputation intact.


Posted in video production

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About Gold Media

We are a full-service professional photography and video production company serving Toronto, Mississauga, the GTA, and more. In business since early 2000, we have helped hundreds of clients look their best, show off their products, feature their property, and more.

We take pride in providing full-service video production and pro photography to our valued clients. We have the camera gear, lenses, lighting, audio equipment, backdrops, green screens, makeup, and professional editing to help you look your best. Whether it’s top-quality video, professional headshots, contemporary portraits, product photos, industrial settings, or real estate / architectural splendour, we make it look spectacular.