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Demand Increases for Video Production


Today’s growing marketplace requires that mid-sized organizations be creative in how they differentiate themselves from the competition. As a result of this increasing trend, it is becoming more and more important to have video production be an integral part of your marketing mix.

Now the question is why?

The growing need for professional video production for mid-sized organizations is very important. All you have to do is view some of the statistics.

  • Just last year Google announced that 300 hours of video are uploaded to YouTube per minute. That’s a 200% annual increase in video production.
  • It is predicted that by 2019, 80% of consumer Internet traffic will be devoted to watching video.
  • Almost 1/3 of brands digital video budgets are being dedicated to branded video.
  • Half of advertisers are moving budget from TV to digital video.
  • 73% of B2B marketers say that video positively affects their marketing results.
  • 96% of B2B organizations are using video as part of their online marketing.
  • 75% of B2B organizations optimize their video for SEO.

One of the defining trends on the Internet over the past several years has been the rapid growth of video consumption. Most organizations are now putting video production at the forefront of their online marketing strategies. Hiring a professional video production company like Gold Media can help mid-sized organizations benefit from this trend and create unique, relevant and creative content for all their online needs.

First impressions matter so grab your customer’s attention by ensuring you have professional and quality video production. Gold Media is a full-service production company that can help you create a video that engages your target audiences and help convert consumers to sales or utilizing your organization’s services. Capturing your core value proposition in a way that not only drives consumer engagement but that builds trust with your customers is key in any marketing strategy.

People do business with who they know and can identify with. Video production brings your customer a visual image of your corporate culture and lets them know who you are. This familiarity builds a relationship with the customer and can help a mid-sized organization stand out from the crowd. Gold Media understands all about current trends in video production and what works with all size of organizations, big or small. We can help you create a video that is relevant, current and reflects your brand.

With this growing need for professional video production for mid-sized organizations, we want to help you create the right video production. Contact us today to discuss how we can help build your business.

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